Brief:
Revitalise a brand that exhibits an emotional response from its audience. As the NHS is vital in helping sick and injured people get well, I chose NHS Wales. As part of the rebrand I was asked to present a brand strategy.
Research:
The NHS in Wales is a hugely significant organisation that, on average, interacts with 1.7 million people a day. Its operations are split into 7 health boards: Betsi Catwaladr; Hywel Dda; Powys; Swansea Bay; Cwm Taf Morgannwg; Aneurin Bevan; Cardiff & Vale. The separation of these health boards leads to friction in the way NHS Wales is run as a whole.
Solution:
My solutions was to create 7 sub-brands that formed together into a parent brand. The parent and child approach promotes cooperation between the separate health boards while creating a design language across all branches of NHS Wales, in turn giving each health board room to breathe while presenting a friendly tone of voice.
