Brief:
Create an exciting brand for an emerging Japanese takeaway restaurant. The restaurant specialises in noodles and gyoza dumplings.
Research:
The client wanted to use a chiitan style solution. Chiitan is the Japanese culture of using animal mascots, this led me to visually researching animal mascots like Hello Kitty and Kumamon.
Solution:
This solution is a simple and effective use of a mascot to convey the business’ tone of voice. The client wanted a colour palette similar to the Japanese flag, the mascot is placed on a round and red circle to help convey this.
